The study provided foundational material and insights to understand how individuals play crucial roles in building, creating, and growing business networks for daily activities.
We mapped diverse personas including households, merchants, shopkeepers, online shoppers, trade associations, brands, traders, exporters, and entrepreneurs.
A persona featuring how a brand interacts with various entities while conducting business.
A very basic journey created for a trader while starting and conducting business. This captures how the various entities trader interacts during different stages of business.
Each curated persona helped us understand how they interact with existing networks and conduct business transactions with both established and new connections.
The insights from the study where used by the product and developers to create a unique an all inclusive business card which will be tested in the coming months in 2025.
The initiative will be launched and tested in Tamil Nadu focussing on the textile industry.